let's tell some stories.
let's tell some stories.
For this long-lasting makeup startup located in Plano, TX, I wrote copy and branding for all digital platforms, created campaign mock-ups, and wrote copy for print materials and press kits. I also managed all social media accounts, including scheduling, creating graphics, working with influencers, and adapting content to adjust for KPI. In addition, I wrote blog posts and weekly e-newsletter content; over the course of two months, these e-newsletters garnered a click-through rate of over 10%.
Our brand voice was geared towards our consumers, who, based on insights, were largely working women and mothers. We leaned into the fact that women on the go deserve to feel beautiful—and that with us, you don’t have to compromise confidence or style for a less stressful routine.