let's tell some stories.
let's tell some stories.
From 2020 to 2021, I served as the Editor-in-Chief of So to Speak, a not-for-profit literary organization that aims to platform marginalized writers and artists. In addition to my editorial duties, which included content curation, copyediting, content writing, print layout, and web design, I was responsible for marketing and outreach to communicate our brand story and boost our mission. As such, I coordinated the magazine’s social media, designed graphics and posts, wrote and curated e-newsletters and blog content, and created materials to represent the brand at literary festivals, conferences, and more (digitally in 2020-21). I have worked extensively with Wordpress, Hootsuite, MailChimp, Canva, and inDesign. Our e-marketing campaigns boasted averages of a 9% click through rate and 46% open rate; during my time at So to Speak, I also increased our annual traffic from 15,000 to 36,000 visitors in my first year on the job, and increased revenue by 18%.
At So to Speak, my aim with branding was to confound the idea that literature is old, stuffy, or intimidating. Rather, it can be—and with us, it is—inclusive, welcoming, and exciting, whether you’re an age-old book lover, or just getting started.